Authentic Sans
City Produced/Published: New York
Reference Number: DO.31433.JA
Location: Digital Online
Acquisition Date: 2/10/2020
Collection: Primary Foundry

Designed by Christina Janus and Desmond Wong, Authentic Sans is a typeface intended for situations where Oriya Sangam MN seems too sophisticated and LiHei Pro too vulgar, or vice versa. It explores the semiotic and aesthetic idiosyncrasies of the anonymous Latin glyphs included with CJK system fonts and aims to subvert the Eurocentric standards of typographic quality and refinement. Authentic Sans is a reflection of the studio praxis: expanding and redefining the visual and cultural boundaries of default systems.

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